The Process Behind Trailer Sailor
Consumers have many opportunities to use the internet to view information and reviews about any movie. Websites that offer movie information commonly have a side function that allows consumers to view trailers for movies.
Trailer Sailor is a website whose main function is to allow consumers to view trailers for movies past, present, and future. When consumers view trailers, a description of the relevant movie will be displayed beneath the video. Whether it is for nostalgia or for decision-making, the goal of Trailer Sailor is to allow consumers to have an insight into the experience watching the relevant movie.
People will initially be able to view trailers and watch them. They will also be able to find descriptions and release information. Once all the features of the website become available, a plethora of options will become available. Users may create an account to get personalized recommendations, pin what they have seen and make lists of trailers they are interested in. A searchable database will be created for movie listings and people will be able to refine the results that appear.
Business Goals
Trailer Sailor:
- Will not take any compensation to promote certain trailers or content over others.
- Aims to help consumers achieve information about a movie and view its trailer before deciding to watch the full movie.
- Aims to help consumers find the right movie for the occasion through category sorting.
- Encourages consumers to relieve memories from movies by allowing them to view as many trailers as desired.
User Goals
Users will:
- Find information about upcoming movies.
- Watch trailers for any movie in the database.
- Sort movies by category and find something for their needs
User Personas
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Kimberly |
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Demographics |
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Psychographics and Behaviors |
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Needs and Goals |
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User Stories |
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Sitemap (Pre-Usability Test)
Pre-Usability Test Wireframes
Usability Test
There were two female college students as test participants. They were regular internet users and had substantial knowledge with technology; however, they were not proficient in User Experience or Graphic Design. Trailer Sailor is intended to be user friendly with everyone, regardless of technical proficiency.
Task 1: Action Movies
Task: Please find any action movie that begins with the letter “L”.
Starting Point: Trailer Sailor Home Screen
Goals and Tasks:
- Trailer Sailor aims to help consumers obtain information about a movie and view its trailer before deciding to watch the full movie.
- Trailer Sailor aims to help consumers find the right movie for the occasion by sorting movies by category.
- Users will be able to watch trailers for any movie in the database.
- Users will be able to sort movies by category and find something that suits their needs.
User 1 | User 2 | |
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How sure are you that you completed the task? | Very Sure | Somewhat |
How satisfied are you with the website experience? | Somewhat Satisfied | Somewhat Satisfied |
Was the experience different from what you experienced? How so? | Yes, it had to be clarified which link was an action on the category section. | Yes, the user was unsure which link was the action category on the bottom. |
Task 2: Featured Movies
Task: Navigate to the Featured Trailer on the Home Screen.
Starting Point: Trailer Sailor Home Screen
Goals and Tasks:
- Trailer Sailor aims to help consumers obtain information about a movie and view its trailer before deciding to watch the full movie.
- Users will be able to watch trailers for any movie in the database.
- Users will find information about upcoming movies.
User 1 | User 2 | |
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How sure are you that you completed the task? | Very Sure | Very Sure |
How satisfied are you with the website experience? | Very Satisfied | Very Satisfied |
Was the experience different from what you experienced? How so? | No | No |